How to Listen Well as a New Business Owner

Brandi Swanson
Jan 16
2 min read

By: Brandi Swanson

Next Chapter Weddings | Based in Houston, TX

"Helping entrepreneurs grow with heart."

Brandi Swanson, Houston wedding planner, smiles while on a phone call.

Listening well might be one of the most underrated skills in business — especially for new entrepreneurs. When I started my wedding planning company, I quickly learned that hearing what clients say isn’t enough. You have to listen deeply to understand their needs, fears, and dreams.

Great listening builds trust, strengthens relationships, and helps you serve your clients in ways they didn’t even realize they needed.

What Listening Well Really Means

It’s more than nodding and taking notes. It’s about tuning in to the unspoken, reading between the lines, and responding with empathy and clarity.

Brandi, wedding planner, helps bride in white dress fix her hair outdoors.

My Top Tips for Becoming a Better Listener as a New Business Owner

1. Be fully present

Put away distractions when you’re talking with clients or partners. Give them your full attention — eyes, ears, and heart.

2. Ask open-ended questions

Instead of yes/no questions, invite clients to share stories, feelings, and visions. For example:

“What’s most important to you about your wedding day?”
“How do you want to feel when you walk down the aisle?”

3. Reflect and clarify

Repeat back what you hear in your own words to make sure you understand. For example:

“So what I’m hearing is that you want the day to feel relaxed and intimate, is that right?”

4. Watch for non-verbal cues

Body language, tone of voice, and facial expressions can tell you a lot about how someone is really feeling.

5. Hold space without judgment

Sometimes clients just need to be heard — without advice or solutions right away. Being a calm, supportive presence builds trust.

Bride in white dress smiles as Brandi, wedding planner, adjusts her gown outside.

Listening Skills Every New Business Owner Should Practice

When you’re just starting out, it’s easy to focus on branding, marketing, and systems — but don’t overlook the power of listening skills. As a new business owner, tuning in to your clients, mentors, and even your competitors gives you insight that helps you grow faster. Every conversation becomes a chance to learn, adjust, and build stronger relationships that support your long-term success.

Why Listening Matters for Your Business Growth

When you listen well, you build deeper connections. Your clients feel seen and understood. That leads to stronger relationships, better word-of-mouth referrals, and a reputation for care and professionalism.

Plus, listening helps you improve your services. You’ll discover gaps, opportunities, and ways to innovate that you might otherwise miss.

A Final Thought

Listening is a skill you can practice and grow every day. It’s a quiet superpower that makes a huge difference — for your clients, your team, and your business.

If you’re just starting out, make listening your priority. It will help you build the foundation you need to grow with confidence and heart.

With love and intention,

Brandi

Founder + Lead Planner, Next Chapter Weddings

📍 Houston, TX — Serving couples and entrepreneurs with heart Connect with me → @next_chapter_weddings